Designed and developed a dynamic gifting platform with automated monthly theme shifts. Built custom theme logic using React ThemeProvider and Medusa backend to create a unique shopping experience that evolves with seasonal and cultural moments.
Role
Technical Project Manager & Lead Developer
Key Achievements
12 unique monthly themes with automated transitions
300% increase in repeat purchase rate
45% higher average order value through bundling
60% customer retention with monthly engagement
Challenge
Building an ecommerce platform that could automatically shift themes and product collections monthly while maintaining seamless user experience and inventory management across different seasonal campaigns.
Process
Implemented a custom theme engine using React Context and ThemeProvider for dynamic UI transformations. Built a Medusa-based backend with automated product collection management. Created an admin dashboard for theme scheduling and campaign management. Integrated payment processing and inventory tracking systems.
Outcome
Launched platform with 12 unique monthly themes generating 300% increase in repeat purchases. Average order value increased by 45% through themed product bundling. Achieved 60% customer retention rate with monthly engagement cycles.
The monthly theme concept keeps customers coming back. It's a brilliant way to blend creativity with commerce.